Fino Payment Bank
Water ATM at Haridwar Kumbh Mela
Fino Payment Bank Ease of Cash Withdrawal promoted at the site of World’s Largest Congregation of humanity – Mahakumbh Mela at Haridwar 2021.
Water Fountains were installed at Vishnu Ghat, Har Ki Pauri, for a period of 30 days, for convenience of pilgrims for drinking water availability.
Engagement activity involved scanning Code by participants on their Mobile handsets, which helped them find nearest ATM for cash withdrawal. Temporary store ATM’s were setup for the duration of Mahakumbh Activity generating over 5000+ leads.
Task
Ease of Cash Withdrawal