Too Yumm

Amazing Kumbh : 

Too Yumm! Crowned Official record holder of Title: World’s largest Diya at 868.83 Liters Volume; Signifying – A wish for good health

Spectacular installation was on display from 27th Feb – 5th Mar 2019 at Prayagraj, Uttar Pradesh, received massive response from Pilgrims who thronged the venue to take selfie & share the photos

With the entire process crunched in a 50-day timeline, starting from selection of Diya to laser scanning and getting it manufactured as per strict guidelines of officials, manufactured in 7 days, the final product and process being adjudicated by the officials.

Land acquisition, logistics setup of Diya & inauguration ceremony on 27th Feb 2019, followed by a week-long on ground activation consisting of product sampling, visit by pilgrims followed by organic social media viral, Over 1.2 Lakh Packets were sampled amongst the devotees and pilgrims in a period of 3 Days

Message “Place of Oil is in Diya & Not in Human Body, Event was covered by Local & National Media with Celebrity Sonu Sood inaugurating & unveiling the World’s Largest Lamp.

Pledging #saynotofriedsnacks- Digital Integration with Social Media Response, Pledge Activity was conducted with over 15000 Online, 3 Lakh Offline Pledges & 40 Million Consumer Reach


World’s Largest Diya at 868.83 Liters

  • Strategy

    Official Record Holder

  • Client

    Too Yumm

  • Project