Fullerton
Fullerton – Street Play :
Demonetization saw reduced loan recoveries due to misinformation & rural economic stress, insight based campaign – “Who Is Dinkar?” was conducted using route of Street Play to educate audience about loan repayment, default & interest repercussions.
A character called Dinkar was promoted using Outdoor Sites & FM Radio Amplification.
Pre event hype and awareness was created around – “Who Is Dinkar?” by SMS burst, posters, banners culminating in street play around high foot falls areas. The Route Plan & locations were selected based on lower loan collections.
The activity was received very well by the audience, resulting in increased interactions between client branches thereby increase in loan repayment.
Task
Educate audience about loan repayment